Zune sales second only to the iPod
As it turns out, Zune is not selling to badly. CNN reports that in its first sales week it took the #2 spot in the market. Slashdot has picked up on the story also.
With an upgraded Zune player and a new strategy for tapping the strength of social networking sites, Microsoft is making serious moves to challenge the iPod.
The company is attacking what it sees as Apple’s weaknesses. Zune’s hardware and subscription service are still big pieces of the puzzle, but Microsoft’s new goal is to follow users wherever they go, from cellphones to social networks.
As it turns out, Zune is not selling to badly. CNN reports that in its first sales week it took the #2 spot in the market. Slashdot has picked up on the story also.
In a world gone mad of generic mp3 players, few seem to really break the mold anymore. Today’s industry is fueled by change. People want to be unique; they don’t want to blend in with the rest of society. However, in the audiophile’s world there was only one legitimate choice for an audio player (the iPod). Not anymore. Here comes the Zune. It’s an mp3 player that doesn’t make exceptions. Microsoft has finally done something in the audio world. Maybe their new lively CEO (Microsoft’s equivalent to Howard Dean) wanted to end the i-regime. Microsoft created the zune to exploit what other mp3 players are lacking.